Shaye M.
A Creative Portfolio Website
Resume & Experience Overview
Here, you’ll find a copy of my resume, which highlights my professional experience—from internships and college roles to my current work in marketing and social media. It also provides an overview of my education, technical skills, and accomplishments earned throughout and beyond my time at West Virginia University. This page is designed to give you a clear picture of my background, capabilities, and the value I bring to any team.
Education
August 2020 - May 2024
Bachelor of Science – Business Administration
West Virgina University
At WVU, I obtained a Bachelor of Science with a major in Marketing, with an emphasis on Digital Marketing. I was able to graduate magnum cum laude while being a full-time student, working full-time, and completing my internship. I also completed two minors alongside Marketing, those being Fashion Merchandising and Entrepreneurship and Innovation.
Work Experience
November 2021 - April 2024
Full Time Sales Lead/Cashier
Old Navy
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Supported planning and implementing of product displays, in-store promotions, and marketing strategies
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Managed signage updates to align with marketing initiatives
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Created visually engaging displays for enhanced product visibility and appeal
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Conducted markdowns and price adjustments
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Maintained store cleanliness and organization
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Assisted customers with product selection and provided relevant information
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Processed financial transactions accurately and efficiently
January 2024 - April 2024
Market Research Intern
Ricoh USA
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Led group research on higher education industry trends and client-specific challenges for Mary Washington University
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Analyzed Mary Washington University's initiatives and strategic vision plan for 2022-2027
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Identified key contacts behind the initiatives and compiled a list for targeted messaging
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Matched Ricoh's digital services portfolio to UMW's initiatives, challenges, and needs
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Developed a tailored selling message for Ricoh's solutions aligned with UMW's initiatives
March 2024 - April 2024
Marketing Strategies Intern
Sales Factory
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Improved quality of content and transferred to the Shopify platform for Corona Tools' new website
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Enhanced past blogs and news posts for the new website
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Managed team tasks via Basecamp and uploaded asset images to Salsify
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Collaborated with team to enhance copy for the new website
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Demonstrated teamwork and flexibility to meet project needs
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Utilized Google Suite daily (Google Docs, Sheets, and Drive)
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Proofed asset image carousels for the new website
September 2024 - Present
Social Media Marketing Co-Director
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Developed and set up social media profiles on Facebook, Instagram, TikTok, YouTube, and LinkedIn, preparing the brand’s online presence for future engagement.
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Created and refined a pitch deck to align with the company’s brand identity, intended for future presentations to investors and partners.
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Planned content strategies for multiple social media platforms, ensuring alignment with brand messaging and engagement goals, with content yet to be published.
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Regularly collaborate with the company founder to brainstorm content ideas and refine strategies for launching social media campaigns.
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Designed a LinkTree to centralize media across social platforms, streamlining access for future users once content is live.
December 2024 - Present
Chief Marketing Officer | Brand Strategist
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Oversee all marketing and social media for the BHGREC branch, ensuring brand consistency and strategic growth.
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Use Canva daily to fulfill agent marketing requests, designing print and digital materials like postcards, banners, and billboards.
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Lead social media strategy, including content planning, editing, and scheduling across platforms.
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Revamped websites for BHGREC, our broker, and BHGRE Redd, Brown & Williams to improve brand presence and user experience.
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Host monthly Marketing Minutes sessions to train agents on marketing tools and strategies.
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Plan and coordinate events, including sponsor outreach and promotional marketing.
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Manage onboarding for new agents, guiding them through branding and marketing processes.
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Direct brand identity, strategy, content creation, and marketing budget oversight.
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Supervised two marketing interns, assigning weekly deliverables, setting schedules, and keeping projects on track.
